Green Should Come After Honest

As someone who is living in the green space daily it has become quite apparent that phrases like "sustainable manufacturing" and "carbon-footprint" have become so over-used and their definitions re-written, tweaked, or otherwise changed so many times that a person trying to "Be Green" can easily become overwhelmed. My question to you is: Does it really matter? In this day and age of corporate bailouts, financial thieves and political scandals, how can we trust what any organization says or claims? Maybe we should stop worrying about how green a company is and check to see if they are lying, cheating, or stealing first? Perhaps an "Honesty Footprint" or "Moral Manufacturing Rating"? After they get one of these, we can move on to 'how green they are'. If they are willing to steal our money it does not seem like much of a stretch that they would lie about how sustainable their manufacturing process is.

As an individual "Green" to me means "Doing the Right Thing" either for the environment or preserving our resources for our children at a level that is relative to our station in life. If you are the CEO of a giant polluting corporation, doing the right thing means a lot more than if you are a tribe member in an African village. Responsibility. What a concept.

All of us have a personal choice to make about how "Green" we want to be. For that, you don't need a rating, you just need be honest with yourself.

~Brian K. Giovannucci
CEO Buy Green Now





BuyGreenNow is changing the definition of sustainable business by streamlining the green validation process for stylish eco-friendly products and services. BuyGreenNow leverages cutting edge technologies, consumers, and subject matter experts, to evaluate products that fall into one of the following categories: green products, sustainable products, and green and sustainable products. BuyGreenNow publishes evaluation reports on products that it markets and sells, as well as news and information on related topics.

Visit us at buygreennow.com to learn more...